Tamara Jaric is the designer behind JARIC line. Coming from a Serbian background, having a degree both in fashion and business, and working for brands in New York, San Francisco, Italy and Serbia, it gives Tamara a unique perspective as a designer.

Tamara’s long passion about outerwear dates from 2005 when she worked in New York for an outerwear brand. While designing she learned about its complex construction and fell in love with its essence. A beautiful coat can certainly make a woman stand out.

Within this line, she explores a relationship between European and American fashion; a place where artistry and elegance comes together with practical approach to fashion.